Australian based lubricants company, Hi-Tec Oils, has signed on as naming rights sponsor for the re-birthed Toowoomba Speedway, now Hi-Tec Oils Speedway.
The Charlton based venue is currently undergoing an extensive renovation after coming under the umbrella of the same company that assumed the management of Sydney Speedway last season, and with almost $1million being invested in the upgrade, Hi-Tec Oils CEO, George Gambino, was ardent in partnering with the new management and their vision.
“Hi-Tec Oils held the venue naming rights under the previous management, but when we saw what the new owners were about to invest, we didn’t hesitate to continue our support. It make sense for us, as we’ve recently appointed a new rep in the Toowoomba area and already have a great relationship with the new management through other areas of business.”
The sponsorship is in addition to an already impressive resume of motorsport related marketing partnerships for Hi-Tec Oils, who also own the naming rights to Sydney Motorsports Park, and is the official oil of ANDRA, the Australian National Drag Racing Association.
“We are very strategic about our motorsports partnerships and the response from the racing community to our product has been fantastic, so this is a logical step to take, putting our toe a bit deeper in the water with the speedway world, after spending five very successful years backing East Coast Pipeline Racing and Robbie Farr.”
Hi-Tec Oils distribution expanded across the Tasman into New Zealand just last week, and Gambino’s forecast for the company was for consistent growth into the foreseeable future.
“It seems that now we have a good handle on the market in Australia, the opportunities for our company to expand outside our borders are increasing, but the expansion into New Zealand is very exciting for us and a testament to the quality of our Australian manufactured product.”
The new season for Hi-Tec Oils Speedway will launch on September 19, featuring the first of five rounds of the freshly unveiled Ultimate Sprintcar Championship (USC) that will offer a significant nightly prize purse of $4000, with a chance to be crowned the Utimate Sprintcar Champion QLD and qualify for ‘The Chase’ to become the overall Ultimate Sprintcar Champion.
The Toowoomba calendar will be released within the next fortnight.
For more information, contact Bennie Bishop, Operations & Events Manager at firstname.lastname@example.org